Directed by Noise New York, the campaign Samsung® Curved TV Facebook Page was made along the year 2014 for their Facebook page.
The target was to create illustrations showing how the Samsung® Curved TV, let the fictional universal spread into thewatchers reality :
"Let's your show come to life in your living room"
Armel Oenn's illustration helped Samsung® to pass the bar of 6 millions fans in less than a year, exceeding the initial target of 3.
Mice Theater
28 March 2014
No Eyelids
17 February 2014
Bruce TV
28 March 2014
Tough Judges
02 February 2014
The Circle of Living room
10 March 2014
First School Day
07 Februar 2014
Nature Discovery
17 March 2014
Supporter
04 April 2014
Zombie Couching
27 January 2014
Fantasy Immersion
21 January 2014
Indiana Rolls
29 January 2014
Medusa Glare
21 January 2014
Ugly Little Duckling
07 May 2014
Geek Relativity
07 March 2014
Horror Marathon
09 May 2014
Hamlet Buster
11 April 2014
On the Red Carpet
25 February 2014
Zero Gravity
03 March 2014
Fascination
15 March 2014
Spring cleaning
18 December 2014
Alibaba and the 40 TV
16 October 2014
Tv Contest
22 September 2014
Sumo Tivo
02 October 2014
Snow Shoveling
19 November 2014
At the end of the campaign, the line and visual aim changed for a more cartoony design. Other illustrators, such as Sunhee Lee were asked to continue the realistic style while Armel was in charge of the cartoon one.
The project lasted the full year of 2014
Directed by creative agency Noise New York
Executing artist: Armel Oenn
© Samsung Corporation